TikTok’s comment section is becoming something closer to a chat. People can now leave you a voice message, you can run a poll under your own video, and a single comment can carry up to nine photos. If you sell anything on TikTok, the space under your video just turned into a place where customers talk, ask, and show, instead of typing one line and leaving.
Voice comments work like this: the person taps the microphone icon in the comment box and records up to a minute. Anyone can then tap to listen. For you, that is a customer question with the tone attached, which usually tells you more than the words do. It is rolling out globally over the next month, for users 18 and older.
Polls are the piece worth using first. On your own videos, you can attach a poll to a comment, with up to five options and a time frame you set. Votes land in the comment section and you watch them arrive. That is customer research at no cost: which color to stock, which dish to put on the menu, which product to film next. This was open to some accounts before, and it is now global.
Photo comments went from one image to nine in a single comment. A customer can show the full order, the room after the installation, the finished meal on the table. That is proof of your work, under your video, that you did not have to shoot yourself. This one is rolling out globally over the next month. Live Photo comments, a photo carrying a short burst of motion so people see a preview before the full image opens, are available globally now.
On moderation, TikTok says voice comments fall under the same Community Guidelines as everything else, checked by people and by automated tools that include speech to text.
One thing to hold in mind: voice comments are for users 18 and older only, so a part of your audience will not be able to leave one at all.
