A startup called Sequen just raised $16 million to sell TikTok’s secret sauce to other companies. They’ve built AI technology that can make any app as addictive and personalized as TikTok’s famous algorithm.
TikTok keeps people glued to their phones because it’s incredibly good at showing you exactly what you want to see. Most other apps struggle with this. Sequen thinks they’ve cracked the code and can help any company build the same kind of smart recommendation system.
The Algorithm Gold Rush
Sequen’s technology works like a personalization engine that learns what each user likes. Instead of showing everyone the same content, it studies your behavior and serves up exactly what will keep you engaged. Think Netflix recommendations, but way smarter.
The company is targeting large consumer businesses that want to boost user engagement. Online stores could show you products you’re more likely to buy. News apps could surface articles you’ll actually read. Dating apps could find better matches.
This reflects a bigger trend where every company wants TikTok-level engagement. The Chinese app has set a new bar for how personalized and addictive digital experiences can be. Now everyone else is scrambling to catch up.
What’s Next
Sequen will use the funding to expand their team and sign up more big clients. They’re betting that personalization will become as essential as having a website. Every app will need AI that really understands its users, or risk losing them to competitors that do.