A new quiz challenges people to identify famous company logos from the 1960s, when many of today’s tech giants were just getting started. The quiz features early versions of logos from companies that now dominate our digital world.
What makes this particularly fascinating is seeing how dramatically these brands have evolved. Some logos from the 1960s are barely recognizable compared to their modern versions, while others have stayed surprisingly consistent over six decades.
When Brands Were Born
The 1960s marked the beginning of the computer age, with companies like IBM already establishing their visual identity. This was also when many consumer electronics brands were finding their footing, creating logos that would need to work on everything from tiny transistor radios to large television sets.
Many of the design choices from this era reflect the optimistic, space-age aesthetic of the decade. Bold fonts, geometric shapes, and futuristic styling were common as companies tried to position themselves as cutting-edge and forward-thinking.
The quiz includes both obvious classics and some surprising deep cuts that might stump even logo enthusiasts. Some companies featured in the quiz no longer exist, having been absorbed by larger competitors or simply faded away as technology evolved.
Test Your Brand Knowledge
Taking the quiz reveals how much visual branding has changed since the Mad Men era. What worked on print advertisements and storefront signs doesn’t always translate to smartphone screens and social media profiles.
The results might surprise you – some logos you think are modern actually have roots stretching back over 60 years, while others that seem vintage are actually more recent redesigns meant to evoke that classic feel.
