Google just added a new feature to its Vids app that lets you control digital avatars using simple text instructions. Instead of recording yourself on camera, you can now type what you want an AI avatar to say and do in your videos.
This makes video creation much easier for people who don’t want to appear on camera or lack presentation skills. You can essentially become a director, telling your digital stand-in exactly how to deliver your message.
Your Digital Video Double
The Vids app was designed to help businesses and teams create professional-looking videos without expensive equipment or editing skills. Now with customizable avatars, you can create training videos, presentations, or marketing content by simply writing instructions like “explain our new product with enthusiasm” or “present these quarterly results in a confident tone.”
Google’s avatars can be customized to look different and speak in various styles based on your text prompts. The company is betting that many people prefer directing an AI avatar over being on camera themselves.
What’s Coming Next
This feature puts Google in direct competition with other AI video tools that already offer avatar creation. As more companies adopt AI for internal communications and marketing, expect to see avatars become as common as PowerPoint presentations. Google will likely expand the customization options and make the avatars even more realistic as the technology improves.