TikTok influencer Alix Earle just launched her own skincare line called Reale Actives. But if you’ve been paying attention to her social media, you probably saw this coming a mile away.
For an entire year, Earle has been dropping clues everywhere. She posted vlogs from her dermatologist’s office, shared skincare routines with mystery products in blank packaging, and even put up puzzle billboards in New York City with missing pieces. It was like a treasure hunt for beauty lovers.
From Acne Struggles to Business Gold
This isn’t just another celebrity cash grab. Earle built her massive following by being brutally honest about her skin problems, including trying the intense acne medication Accutane three separate times. Those vulnerable posts about her skin journey became her most popular content.
The 23-year-old has already proven she knows business. She invested in Poppi, the prebiotic soda brand that PepsiCo bought for nearly $2 billion. She’s also behind the canned cocktail brand SipMargs.
But skincare wasn’t always the plan. Earle initially hated the idea because she’d never had good experiences with skincare products. She kept coming back to it because acne was the one topic she felt most passionate about.
Reale Actives launches March 31 with four products designed for acne-prone skin – a cleansing balm, gel cleanser, mandelic acid serum, and moisturizer, priced between $28-$39.
Earle is entering a crowded market where influencer beauty brands like Hailey Bieber’s Rhode have set the bar high. But with millions of followers who trust her skin advice, she might just have the perfect formula.
