Sprite is rolling out a major brand refresh that brings back the beloved ‘Lymon’ character and adds the company’s first-ever signature sound. The new look replaces the plain green cans with white text that have dominated stores since 2022.
The soda giant wants to capture that exact moment when an ice-cold Sprite hits your tongue – the eye-widening, extra-fizzy sensation that makes the drink special. They’re betting this sensory approach will help them connect with younger customers who have been drifting toward healthier drink options.
Fighting for Fizz in a Crowded Market
Despite being the world’s number one lemon-lime soda, Sprite’s brand identity had become surprisingly bland. Since 1961, the company has rebranded about a dozen times, with more than half of those changes happening since 2002. Each refresh seemed to strip away more personality until they ended up with just the word “Sprite” in plain white letters.
Meanwhile, competitors like 7-Up, Starry, and newer players like Poppi and Olipop have been fighting for shelf space with more eye-catching designs and health-focused messaging.
The new campaign, called “It’s That Fresh,” goes beyond just packaging. Sprite is returning as the NBA’s official beverage partner after several years away, and they’re pushing harder into music and sports partnerships to stay relevant with Gen Z consumers.
What’s Next
The updated packaging hits stores globally later this year across both regular Sprite and Sprite Zero products. The company is making this their biggest marketing push in years to remind people why they fell in love with that crispy, citrusy taste in the first place.
